01.
COLORS
The colors selected for the RJWC Powersports signature reflect the company’s values. The colors have been specifically chosen to represent the brand and should not be altered under any circumstance.
For printing instances, a Rich Black should be used for text with C73 M68 Y65 K83.
Blue Dancis
HEX: #54EFE4
RGB: (84,239,228)
CMYK: (73,0,23,0)
Brutal Pink
HEX: #FF00BB
RGB: (255,0,187)
CMYK: (8,89,0,0)
Kettle Black
HEX: #111011
RGB: (17,16,17)
CMYK: (73,68,65,83)
Neon Yellow
HEX: #CFFF04
RGB: (207,255,4)
CMYK: (24,0,100,0)
Aquifer
HEX: #E3EEEE
RGB: (227,238,238)
CMYK: (10,2,5,0)
Bright Indigo
HEX: #6B00F2
RGB: (107,0,242)
CMYK: (73,80,0,0)
02.
FONTS
Titillium Web (Regular, 400)
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Titillium Web (Semi Bold, 600)
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
03.
LOGOTYPE
Our RJWC Powersports logo holds a distinctive proportion with a width-to-height ratio of 1:3. These proportions have been meticulously selected to harmonize with our brand aesthetics and should be adhered to without alterations.
Predominantly, the RJWC Powersports logo is to be presented in a combination of Blue Dancis, Kettle Black, Brutal Pink, and Aquifer to maintain the brand’s visual identity. In scenarios requiring high-contrast presentations, especially against dark backgrounds, the negative rendition of the RJWC Powersports logo is advised.
In cases where documentation is restricted to monochrome printing, it’s appropriate to employ the monochrome version of our logo, to maintain its readability and impact.
The integrity of the RJWC Powersports logo is paramount and should remain consistent across all applications. It is crucial that the logo is not manipulated, modified, or appended in any way. Attempts to alter the logo’s orientation, color scheme, or composition are strictly prohibited. This directive is non-negotiable, assuring the logo retains its representation as stipulated in this guideline. We trust this will be honored without exception, preserving the authenticity of our brand’s visual identity.
04.
MAIN ICON & FAVICON
The distinct El’Braaapo icon of RJWC Powersports is reserved primarily for use as the official Favicon. This unique identifier simplifies browser navigation and provides a visual cue for our brand’s web presence.
In addition to its role as our Favicon, the El’Braaapo icon can also serve as the visual representation of RJWC Powersports on social media platforms. This includes usage as the user or company image on platforms such as WhatsApp, Facebook, or LinkedIn. In these digital spaces, the El’Braaapo icon acts as our official emblem, symbolizing RJWC Powersports’ commitment to quality and performance.
RJWC Powersports El’Braaapo Icon (PNG, Fill)
RJWC Powersports El’Braaapo Icon (PNG, No fill)