BODEN, Sweden – February 4, 2024 – RJWC Powersports AB, a renowned innovator in the aftermarket powersports industry, is excited to announce its upcoming participation in the prestigious EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori) 2024, taking place November 5-10 in Milan, Italy.
As EICMA commemorates 110 years of showcasing “The Art of Two Wheels,” RJWC Powersports is poised to contribute to the event’s historic record of 2036 brands. The fair, expecting more than 700 direct exhibitors from 45 countries, with a 67% international presence and over 30% of companies exhibiting for the first time, is set to expand across eight halls – an increase that marks a significant growth from previous years.
Positioned within the expansive Parts Europe booth, RJWC Powersports AB is doubling its exhibition space from previous shows. This strategic move underscores our commitment to making a substantial impact at EICMA 2024. Attendees and industry peers can anticipate an immersive experience featuring state-of-the-art products, new releases, and exclusive showcases of cutting-edge items previously unrevealed.
With over 560 thousand attendees fueling the vibrant atmosphere, EICMA stands as the most effective platform for fostering business relationships, marketing, and communication for companies in the two-wheel sector. RJWC Powersports AB is ready to harness this opportunity to amplify our brand and engage with the global community.
In alignment with EICMA’s vision, RJWC Powersports AB will celebrate this centennial-plus milestone with a suite of surprises and special initiatives, all while maintaining our focus on innovation and excellence in the powersports industry.
David Rutström, COO at RJWC Powersports AB, states, “EICMA 2024 is not just an exhibition; it’s a statement of evolution and passion that resonates with our brand ethos. We’re bringing our A-game to Milan – expect to see RJWC like never before.”